Veronica
Shelton
Brand, product & experience design. Human-centered. AI-augmented. Strategy-first.
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Work
10 projectsBeyond client work, the companies, products, and studios built from the ground up.
BIPOC women-owned creative studio serving brands from startups to Fortune 500. Strategy, UX, product design, and web — under one roof.
A creative technology studio built around immersive experience, mobile games, VR, 3D character design, and emerging platforms. Projects include Enchanted Blocks (iOS & Android), Naylar VR (Oculus), and VERSHE Metaverse Store.
A consultancy built to make data strategy accessible for growing companies. Pulse is the live dashboard product built on top — real-time reporting for the way modern businesses actually run.
A decade of craft across brand, product, and technology. Still learning. Still building.
Creative Direction
Brand voice, visual systems, campaign concepting. For launches, rebrands, and everything between.
UX & Product Design
Research-informed, conversion-aware. Figma-native. From wireframe to pixel-perfect handoff.
Front-End Development
React, Next.js, Tailwind, WordPress, Elementor. Design and build, same hands.
AI-Powered Web Experiences
LLM integration, prompt engineering, Lovable builds, Cursor workflows. Intelligence as a design material.
Brand Identity Systems
Logo, typography, color, motion, voice. The full system — built to scale.
Design-to-Code Handoff
Figma files developers can actually use. Component libraries, tokens, documentation.
On building companies, designing culture, and what it means to be among the 0.1%.
Designer, strategist, and studio founder with over a decade at the intersection of brand, product, and digital experience. Co-founder of Oak Theory. Fluent in both the language of luxury and the logic of systems.
I've spent over a decade learning how brand, product, and technology actually talk to each other, and building at that intersection on purpose.
That's meant creative direction for Estée Lauder, Sephora, Disney, and Salesforce. It's meant co-founding Oak Theory, a BIPOC women-owned studio, in 2020 — and growing it into a practice that spans identity, UX, web, and digital strategy for brands that take the work seriously.
Right now, the most interesting territory is AI — not as a tool to speed things up, but as a new design material entirely. I build with Lovable, Cursor, Claude, and GPT-4o the way I once built with code and intuition: deliberately, and with something to say.
I'm a Black woman who has always designed from the outside in, which means I see things others miss. That perspective is not incidental to the work. It is the work.
Occasionally. When a project is the right fit, in scope, ambition, and timing, yes. The best way in is a direct email: vershelton@gmail.com.
Strategic and hands-on, depending on what the project needs. I can concept and direct, or I can design and ship. Sometimes both. I don't hand things off and disappear.
Both. Figma for design. React, Next.js, Tailwind, WordPress, and Elementor for development. I also build with Lovable and Cursor, which means faster delivery without cutting corners on craft.
Work that requires real thinking. Brand systems that need to scale. Digital experiences with something at stake. AI-integrated builds that haven't been done the obvious way.
Yes. BIPOC women-owned, founded in 2020. That's not a footnote — it shapes how we approach every engagement.
Atlanta, GA. Working with clients everywhere.